E-commerce engineering · development · operations
From product to purchase. We build the system behind it.
Shopify, WooCommerce, BigCommerce, Adobe Commerce, OpenCart, CS-Cart and custom platforms — storefront, backend, integrations, migration and the ongoing operations underneath.
- Catalogue
- Cart
- Payment
- Order
- Fulfilment
- Customer
E-commerce isn't a website.
The storefront is the visible layer. Fifteen other things decide whether the business actually works, and most of them never appear on a design mockup.
- Products
- Inventory
- Customers
- Payments
- Orders
- Shipping
- Taxes
- Marketing
- Analytics
- ERP
- CRM
- Support
- Automation
- Integrations
- Data
Most agencies build the store. We build the commerce system underneath it.
Build. Migrate. Manage.
- 01
Build
Need a new store?
Architecture, design, storefront, catalogue, checkout, payments, shipping, tax, analytics and SEO — connected from day one rather than bolted on later.
- 02
Migrate
Have an old store?
Products, customers, orders, inventory and search equity moved to the new platform, with the data actually mapped rather than dumped.
- 03
Manage
Already running?
Catalogue work, pricing, promotions, content, order workflows, maintenance and the technical side of daily operations.
Don't choose a platform because it's popular.
Every one of these is the right answer for someone and the wrong answer for someone else. Pick one to see where it fits, what it costs you, and what we would build on it.
Hosted
Shopify
Fast to launch and hosted for you, with a deep app ecosystem behind it.
- Best for
- Brands that want to sell quickly without owning infrastructure, including Plus for scale.
- Trade-off
- Checkout and platform internals are only customisable within what Shopify allows.
What we build on it
- Custom apps
- Shopify Functions
- Theme development
- Checkout customisation
- Webhooks
- Shopify
- Shopify Plus
- Liquid
- Shopify Functions
- Admin API
- Storefront API
We recommend technology based on business requirements, not on what we prefer to build.
- Business requirements
- Architecture
- Platform
- Customisation
- Integrations
- Business model
- Product complexity
- Catalogue size
- Budget
- Customisation
- Markets
- Payment requirements
- ERP and CRM
- Shipping
- Tax
- Marketplace needs
- B2B or B2C
- Multi-store
- Multi-language
- Multi-currency
- Future scale
Launch with everything already connected.
- Discover
- Design
- Build
- Integrate
- Test
- Launch
Your brand shouldn't look like every other store
Custom themes on Shopify Liquid, WooCommerce, BigCommerce, Magento, OpenCart and CS-Cart, built as a design system rather than a purchased template with the colours changed.
- Store architecture
- UX/UI
- Theme development
- Product catalogue
- Categories
- Filters
- Search
- Product variants
- Checkout
- Customer accounts
- Wishlist
- Coupons
- Reviews
- Shipping
- Tax
- Payments
- Analytics
- SEO
If the platform can't do it, we build it
Shopify
Custom apps, Shopify Functions, Admin extensions, checkout customisation, webhooks
WooCommerce
Custom plugins, hooks, actions, filters, REST API work, payment extensions
Magento & Adobe Commerce
Custom modules, observers, plugins, GraphQL, REST API, admin customisation
Everything else
Custom extensions, API integrations, backend services, storefront functionality
Moving stores? Don't lose your data.
Migration isn't copying records across. The data structure has to be mapped to how the destination platform actually models products, variants and orders — which is where most migrations quietly go wrong.
- Old store
- Data audit
- Mapping
- Transformation
- Migration
- Validation
- New store
What moves
- Products
- SKUs
- Variants
- Categories
- Customers
- Orders
- Addresses
- Images
- Inventory
- Coupons
- Reviews
- Pages
- Blog content
- Metadata
- SEO URLs
Routes we run
- WooCommerce → Shopify
- Magento → Shopify
- OpenCart → WooCommerce
- WooCommerce → BigCommerce
- Magento → Adobe Commerce
- Custom → Shopify
- Custom → WooCommerce
- Custom → Custom
Change your platform. Don't destroy your search presence.
- Old URL
- 301
- New URL
- Search equity preserved
- URL mapping
- 301 redirects
- Metadata migration
- Canonical handling
- Sitemap updates
- Robots configuration
- Structured data
- Internal links
- Image URLs
- Category URLs
- Product URLs
- Search Console monitoring
Redirects and structured data protect what you have earned. No one can guarantee rankings survive a replatform untouched — the work is in making sure nothing is lost for a reason you could have avoided.
Your store should talk to your business.
- Order
- Payment
- Fulfilment
- Courier
- Tracking
- Delivery
Payments
Gateway setup, API integration, webhooks, payment status handling, refunds, failed payments, order sync, currency and checkout customisation.
- Stripe
- PayPal
- Razorpay
- Telr
- Regional providers
- Bank systems
- BNPL
- Custom APIs
Gateway availability depends on country, platform, business model and provider — not every gateway works everywhere.
Shipping & fulfilment
Courier APIs, rate calculation, tracking, delivery status, zones, pickup, local delivery, warehouse and fulfilment systems.
- Courier APIs
- Rate calculation
- Tracking
- Shipping zones
- Pickup
- Local delivery
- Warehouse systems
ERP, CRM & business systems
Your store should talk to the rest of the business, through REST, GraphQL, webhooks, SDKs, middleware or custom backend services.
- ERP
- CRM
- Accounting
- Warehouse
- POS
- Marketing platforms
- Customer support
- Analytics
Inventory
One product, one source of truth — synchronised across store, POS, ERP, warehouse and marketplaces.
- Stock sync
- Multi-location
- SKU mapping
- Low-stock alerts
- Inventory APIs
- Marketplace sync
Sometimes the platform isn't enough.
- Frontend
- Commerce API
- Products, orders, customers
- Business systems
Headless commerce
A custom frontend on Next.js, React, Vue or Nuxt against Shopify Storefront API, BigCommerce APIs, Magento GraphQL or the WooCommerce REST API. Worth it when the business case justifies owning the frontend — not by default.
- Storefront API
- GraphQL
- REST
- Next.js
- React
- Vue
- Nuxt
Custom commerce
When no platform fits without a fight: custom storefronts, checkout, product configurators, pricing engines, subscriptions and order management.
- Custom checkout
- Configurators
- Pricing engines
- Subscriptions
- Order management
- Commerce APIs
Marketplaces
Multi-vendor commerce on CS-Cart, WooCommerce, Magento or custom — the seller side is a whole product of its own.
- Seller onboarding
- Vendor dashboards
- Product approval
- Commissions
- Payouts
- Order splitting
- Vendor shipping
B2B commerce
Not every store sells to consumers. Company accounts and negotiated pricing change the whole checkout model.
- Company accounts
- Customer groups
- Wholesale pricing
- Tier pricing
- Bulk ordering
- Quotes
- Purchase orders
- Approval workflows
- Credit limits
One business, multiple stores
Platform capabilities vary a lot here. The architecture has to account for catalogue, pricing, inventory, tax, shipping, localisation and customer accounts before a domain gets bought.
- Multiple countries
- Multiple currencies
- Multiple languages
- Multiple brands
- Multiple domains
- B2B and B2C together
- Regional stores
- Wholesale and retail
You sell. We can run the backend.
Optional managed commerce operations. Thousands of products is a data problem, and keeping a catalogue current is a job — not something a founder should be doing at midnight.
Catalogue work
- Product upload
- Bulk import
- CSV imports
- Product variants
- SKU management
- Category mapping
- Attribute management
- Product images
- Pricing
- Sale pricing
- Inventory
- Descriptions
- SEO metadata
- Bulk updates
Product data cleanup
- Remove duplicates
- Normalise attributes
- Fix categories
- Standardise SKUs
- Clean images
- Normalise pricing
Ongoing operations
- Product uploads and updates
- Catalogue management
- Category management
- Inventory updates
- Pricing updates
- Discount configuration
- Coupon setup
- Banner updates
- Landing pages
- Order management workflows
- Store configuration
- Content updates
- Technical maintenance
This path has to work every single time.
- Product
- Cart
- Checkout
- Payment
- Order
Testing
E-commerce failures cost money the same day they happen.
- Product flows
- Cart
- Checkout
- Payments
- Coupons
- Tax
- Shipping
- Inventory
- Customer accounts
- Refunds
- APIs
- Integrations
- Mobile
- Browsers
Performance
Fast stores sell better, and third-party scripts are usually the reason they do not.
- Core Web Vitals
- Image delivery
- Lazy loading
- Caching
- CDN
- Database queries
- API calls
- JavaScript
- Third-party scripts
- SSR / ISR
- Edge rendering
Security
Customisation should not quietly widen the attack surface.
- Secure authentication
- Authorisation
- API security
- Admin protection
- Payment security
- Input validation
- Dependency updates
- Backup strategy
- Logging
- Monitoring
Build the store. Build its discoverability.
- Technical SEO
- Product SEO
- Category SEO
- Structured data
- Product schema
- Internal linking
- Faceted navigation
- Canonicals
- Sitemaps
- Image SEO
Know what the store is doing
- Google Analytics
- Tag Manager
- Search Console
- Meta Pixel
- Conversions API
- Google Ads tracking
- Merchant Center
- Server-side tracking
Traffic, product views, add-to-cart, checkout, purchases, revenue, AOV, conversion rate and campaign attribution.
Less manual work. Your store can think too.
Automation
The repetitive parts of running a store are exactly the parts a machine should be doing.
- Order processing
- Inventory synchronisation
- Customer notifications
- Abandoned carts
- Product imports
- Price updates
- ERP synchronisation
- CRM synchronisation
- Shipping updates
- Invoice generation
- Customer segmentation
- Marketing workflows
- n8n
- Zapier
- Make
- Webhooks
- Custom APIs
- Server-side jobs
AI on top of the catalogue
An LLM plus retrieval over your product catalogue, customer data and commerce APIs — grounded in real inventory rather than inventing products.
- AI shopping assistants
- Product recommendations
- Semantic product search
- AI customer support
- AI product descriptions
- Catalogue enrichment
- Review analysis
- Demand forecasting
- Visual product search
- Conversational commerce
- Customer
- AI shopping agent
- Product search
- Inventory
- Recommendation
- Checkout
Already have a store? We can take it over.
For businesses whose previous developer disappeared, whose updates keep breaking, or whose store works but nobody dares touch it. It starts with an honest audit, not a rewrite quote.
Taking over an existing store
- Audit code
- Audit integrations
- Fix bugs
- Improve performance
- Clean product data
- Fix checkout
- Upgrade dependencies
- Improve security
- Improve SEO
- Add features
- Maintain backend
- Continue the roadmap
Old store, new future
- Legacy platform migration
- Old PHP systems
- Magento upgrades
- WooCommerce modernisation
- Custom platform modernisation
- Database migration
- API modernisation
- Frontend modernisation
- Security upgrades
- Legacy store
- Audit
- Modernise
- Migrate
- Optimise
- Scale
How a commerce project actually runs.
Not every project uses every stage. A migration skips design; a managed engagement starts at the end.
- 01
Discover
The business, the catalogue, the markets, the constraints.
- 02
Audit
Existing store, data, integrations and whatever is already broken.
- 03
Architect
Platform, data model, integrations and the shape of the system.
- 04
Design
Storefront UX and UI, built around conversion rather than decoration.
- 05
Build
Theme, storefront, custom extensions and backend services.
- 06
Integrate
Payments, shipping, tax, ERP, CRM, inventory and analytics.
- 07
Migrate
Data mapped, transformed, moved and validated. URLs redirected.
- 08
Test
The whole critical path, on real devices and real payment sandboxes.
- 09
Launch
Cutover, monitoring, and someone actually watching the first orders.
- 10
Optimise
Speed, conversion, search visibility and the checkout drop-off.
- 11
Manage
Catalogue, content and maintenance, for as long as you want it.
The commerce stack.
Platforms, frontends, backends, databases, APIs and the infrastructure a store runs on.
38 technologies
Shopify
Commerce platforms
Shopify Plus
Commerce platforms
WooCommerce
Commerce platforms
BigCommerce
Commerce platforms
Adobe Commerce
Commerce platforms
Magento Open Source
Commerce platforms
OpenCart
Commerce platforms
CS-Cart
Commerce platforms
Wix Stores
Commerce platforms
Squarespace Commerce
Commerce platforms
React
Frontend
Next.js
Frontend
Vue
Frontend
Nuxt
Frontend
Angular
Frontend
Liquid
Frontend
TypeScript
Frontend
Node.js
Backend
PHP
Backend
Laravel
Backend
Symfony
Backend
Python
Backend
.NET
Backend
Java
Backend
MySQL
Databases
PostgreSQL
Databases
MongoDB
Databases
Redis
Databases
REST
APIs
GraphQL
APIs
Webhooks
APIs
Storefront API
APIs
Admin API
APIs
AWS
Cloud
Azure
Cloud
Google Cloud
Cloud
Cloudflare
Cloud
DigitalOcean
Cloud
Your store doesn't exist in isolation.
Marketing
SEO, ads, analytics and the demand that has to arrive before a store matters.
Digital marketingAI
Shopping agents, semantic search and support grounded in your real catalogue.
AI & machine learningCloud
Hosting, CDN, edge rendering and the infrastructure a sale depends on.
Cloud solutionsSecurity
Payment security, admin protection and vulnerability work on a system holding card data.
CybersecurityMobile
A companion app when the store outgrows the browser.
App developmentFoundation
The CRM, ERP and internal systems the store is supposed to be talking to.
Digital foundation
Your products deserve better technology.
Build, migrate, manage, scale. Launching a new store, moving off an old platform, or handing over the technical side of one that already runs — from Shopify and WooCommerce to Adobe Commerce, CS-Cart and custom commerce systems.
- Storefront
- Backend
- Payments
- Orders
- Inventory
- Migration
- Operations