CometByte

Digital brand management · growth · performance

You run the business. We run the digital.

Your digital presence is bigger than Instagram. We manage the strategy, content, search presence, social media, advertising and branding behind your brand — as one system, not five disconnected vendors.

Your brand

  • Search
  • Social
  • Content
  • Advertising
  • Website
  • AI search
  • Analytics

One brand. One strategy. Every surface that matters.

Build my digital presenceTalk to our team

Your business doesn't need another marketing vendor.

It needs someone who understands how the channels connect. Nine things that are usually owned by nine different people, none of whom talk to each other.

  • Your website
  • Your social media
  • Your Google presence
  • Your advertising
  • Your content
  • Your branding
  • Your search visibility
  • Your reputation
  • Your customer journey

Instead of managing freelancers and agencies who each own one piece, CometByte can act as the digital growth partner that owns the whole thing.

Who this is actually for.

  • Busy founders

    You have a business to run. You do not have time to manage Instagram, Google Ads, SEO, content and campaigns on top of it.

  • Brands

    You need one consistent digital identity across every touchpoint, not per-channel drift.

  • Public figures

    Your digital presence is part of your personal brand. We manage the infrastructure behind it.

  • Executives

    Authority, visibility and a professional presence that holds up when people search you.

  • E-commerce brands

    Turn attention into traffic, traffic into customers, and customers into repeat business.

  • Companies

    Build long-term digital visibility instead of renting attention through paid advertising forever.

Before we post, we research.

  • 01

    Your brand

    Who you are, what you sell, and what actually makes you different from the alternative.

  • 02

    Your audience

    Who buys, what they search, what they watch, and who influences the decision.

  • 03

    Your competitors

    What they publish, what ranks, what ads they run, and how they position themselves.

  • 04

    Your market

    Trends, demand, audience behaviour and the platform shifts underneath all of it.

  • 05

    The platforms

    Advertising policies, algorithm changes, content rules, formats and feature releases.

Social media changes fast. Playbooks go stale.

Strategy gets built around how these platforms behave now, not around a marketing handbook written two algorithm changes ago.

  • Meta
  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • LinkedIn
  • Google Search
  • Google Ads
  • Ad policies
  • Content policies
  • Recommendation systems
  • Emerging formats
  1. Research
  2. Positioning
  3. Creative
  4. Distribution
  5. Performance
  6. Learning

Search is changing. Don't only rank — become the answer.

One query now resolves across four different surfaces, and each one decides what to show for different reasons. Classic SEO covers one of them.

“best [what you sell] in [where you are]”

  • Organic result

    SEO

    yourbrand.com › services

    Your brand — what you do, for whom

    Page title and description written for intent, not keyword density.

  • AI answer

    GEO

    Generated summary

    Cites sources it trusts

    Your brand appears because the information is structured, attributed and credible.

  • Map pack

    Local

    Your brand · 4.8

    Open now · Directions

    Business profile, categories, reviews and location pages kept current.

  • Featured answer

    AEO

    Direct answer to the question

    Pulled from structured content

    FAQ architecture and schema make the answer machine-readable.

Nobody can guarantee a ranking, and nobody can guarantee a generative engine will cite you. What we can do is raise the probability that you are discoverable, correctly represented and worth citing.

Buy attention. Intelligently.

  1. Content
  2. Audience
  3. Platform
  4. Attention
  5. Click
  6. Lead
  7. Customer

  • Meta

    Instagram and Facebook

    It is not the boost button. It is campaign architecture, audiences and creative testing.

    • Campaign architecture
    • Custom audiences
    • Lookalikes
    • Retargeting
    • Conversion campaigns
    • Lead generation
    • Catalogue campaigns
    • Advantage+
    • Creative testing
    • Pixel & Conversions API
    • Attribution

  • Google

    Be found when people are looking

    Intent you can buy, plus the free surfaces most brands leave switched off.

    • Search
    • Display
    • YouTube
    • Performance Max
    • Shopping
    • Demand Gen
    • Remarketing
    • Conversion tracking
    • Keyword strategy
    • Business Profile
    • Merchant Center
    • Looker Studio

Other channels get added when the audience is genuinely there — TikTok, LinkedIn, Pinterest, X — not because a deck said to be everywhere. And no one responsible promises you a guaranteed return on ad spend.

Content isn't posting. It's systematic storytelling.

  • Educate

    Teach the audience something they can use.

  • Entertain

    Earn the attention before asking for anything.

  • Build trust

    Show the expertise rather than claiming it.

  • Prove

    Case studies, reviews, results.

  • Convert

    Offers, products, services.

  • Retain

    Community, updates, the ongoing story.

  1. Idea
  2. Research
  3. Script
  4. Production
  5. Edit
  6. Publish
  7. Distribute
  8. Analyse
  9. Improve

Your social media, always moving

We do not publish everywhere by default. Platform selection follows the audience and the business, and the rest get left alone.

  • Instagram
  • Facebook
  • LinkedIn
  • YouTube
  • TikTok
  • X
  • Pinterest

What managing it actually means

  • Strategy
  • Content calendar
  • Copywriting
  • Creative direction
  • Posting
  • Community management
  • Comments
  • DMs
  • Trend monitoring
  • Analytics
  • Campaign management

We don't only market products. We help create what people see.

One production session should not produce one post. It should produce a month of assets across every surface that needs them.

  1. Product
  2. Shoot
  3. Raw content
  4. Edit

One session, many deliverables

  • Reels
  • Photography
  • Stories
  • Ad creative
  • Website assets
  • Thumbnails

Production

  • Product photography
  • Product videography
  • Brand photography
  • Lifestyle shoots
  • Short-form video
  • Campaign creatives
  • Promotional videos
  • Product demonstrations
  • Founder content
  • Personal-brand content

Creative direction

Every visual follows the same brand language, so the brand looks like the brand wherever it turns up.

  • Creative direction
  • Art direction
  • Visual identity
  • Campaign concepts
  • Photography direction
  • Video direction
  • Motion graphics
  • Graphic design
  • Social templates
  • Brand guidelines
  • Digital asset systems

Before marketing, know what the brand stands for.

  • Positioning
  • Audience
  • Competitors
  • Category
  • Differentiation
  • Tone
  • Messaging
  • Visual identity
  • Value proposition
  1. Positioning
  2. Message
  3. Visual
  4. Content
  5. Distribution

Your name is a brand too.

For founders and public figures, the personal presence carries as much weight as the company one. One identity across every digital surface, managed the same way.

  • Personal website
  • Social media
  • Content strategy
  • Photography
  • Video
  • LinkedIn
  • Instagram
  • YouTube
  • Thought leadership
  • Search presence
  • Google presence
  • AI search visibility

Every channel has a job.

  1. Awareness

    Social, content, YouTube, paid reach

  2. Attention

    Creative, short-form video, campaigns

  3. Engagement

    Community, comments, DMs, email

  4. Consideration

    SEO, GEO, AEO, website, reviews

  5. Conversion

    Search ads, remarketing, landing pages

  6. Retention

    Email, community, lifecycle content

  7. Advocacy

    Reviews, referrals, user content

No “we feel it's working”

Reported from Google Analytics, Search Console, Meta Ads Manager, Google Ads and Looker Studio — the platforms' own numbers, not a prettier version of them.

  • Impressions
  • Reach
  • Engagement
  • Traffic
  • Search visibility
  • Leads
  • Conversions
  • CAC
  • ROAS
  • CTR
  • CPC
  • Conversion rate
  • Organic growth
  • Content performance

Launch is not the finish line

  • Plan
  • Create
  • Publish
  • Advertise
  • Measure
  • Learn
  • Optimise
  • repeat

Platforms change, audiences change, competitors change, algorithms change. The strategy has to change with them.

You don't need more things to manage.

You send us

  • Your business
  • Your goals
  • Your products
  • Your ideas

We handle

  • Research
  • Strategy
  • Branding
  • Content
  • Production
  • Social
  • SEO
  • GEO
  • AEO
  • Ads
  • Analytics
  • Optimisation

What you see

  • One point of contact
  • One strategy
  • One team
  • One reporting layer

What sits behind it

  • Strategy
  • SEO
  • Creative
  • Content
  • Performance marketing
  • Social media
  • Design
  • Production
  • Analytics
  • Technology

Coordinated by us, so the coordination is not your job.

We can build the technology behind the marketing too.

Marketing usually runs into something that needs building. When it does, it stays inside the same team rather than becoming your problem to coordinate.

  • The brand needs a website

    Brand strategy → website → SEO → GEO → ads

    Web development

  • The brand needs to sell online

    Digital strategy → e-commerce → ads → analytics

    E-commerce development

  • The brand needs AI

    Content → AI → automation → customer support

    AI & machine learning

  • The brand needs an app

    Campaign → app → notifications → retention

    App development

  • The brand needs infrastructure

    Traffic → hosting → performance → scale

    Cloud solutions

  • The brand needs protecting

    Presence → accounts → data → security

    Cybersecurity

The platforms we actually work in.

Search, social, SEO and creative tooling. Listing a platform means we work in it — it does not imply a partnership or certification with the vendor.

26 technologies

  • Google Search

    Search

  • Google Ads

    Search

  • Google Search Console

    Search

  • Google Business Profile

    Search

  • Merchant Center

    Search

  • Google Tag Manager

    Search

  • Meta Ads

    Social

  • Instagram

    Social

  • Facebook

    Social

  • LinkedIn

    Social

  • YouTube

    Social

  • TikTok

    Social

  • X

    Social

  • Pinterest

    Social

  • Semrush

    SEO & analytics

  • Ahrefs

    SEO & analytics

  • Screaming Frog

    SEO & analytics

  • Google Analytics

    SEO & analytics

  • Looker Studio

    SEO & analytics

  • Adobe Photoshop

    Creative

  • Adobe Illustrator

    Creative

  • Premiere Pro

    Creative

  • After Effects

    Creative

  • DaVinci Resolve

    Creative

  • Figma

    Creative

  • Canva

    Creative

You run the business. We make sure the digital world knows about it.

Too busy to manage your digital presence? Give us the brand and we will build and run the system around it — strategy, content, search, social, advertising, branding and growth.

  • Strategy
  • Content
  • Search
  • Social
  • Advertising
  • Branding
  • Growth
Let CometByte handle digitalDiscuss your brand

Need the brand built before it is marketed? Start with

digital foundation

Let's have a chat

Get in touch